PRIVACY POLICY
When you browse our website, we automatically receive data from your computer’s internet protocol (IP) (the address of a World Wide Web page, also known IP address or link) address in order to learn about your browser and operating system.
When you make a purchase from our website, we collect the personal information you give us such as your name, address, email address, telephone number, and payment information.
This information is used to process your requests, deliver our products to you and improve our services. We do not sell this information. We also do not distribute any of your information collected except to those third-parties listed herein who help us run and manage our website.
You can contact us at [email protected] if you think we are holding incorrect or incomplete information and we will correct any information found to be incorrect.
NOTICE OF USE OF COOKIES/THIRD-PARTY SERVICES
Cookies are used on this website to collect data. Cookies are an industry standard and commonly used by websites and mobile apps. A cookie is a small text file that our site through third-party affiliates may place on your computer or mobile device as a tool to remember your preferences. Cookies get stored on a user’s/site visitor’s PC or mobile device that’s being sent by a web browser after the user visits (or lands) on a website that uses cookies. Cookies can also enhance your experience on our website by allowing for remembered passwords, personal preferences, and other data so that each time you visit the site, the same information does not have to continually be re-entered.
In general, the third-party providers listed below used by Ulterior Couture are only to collect, use and disclose your information to the extent necessary to allow them to provide the services they provide to us. We recommend that you read their privacy policies so that you can understand the manner in which your personal information will be handled by these providers.
Our website is hosted by Flywheel and Google Analytics. Flywheel and Google Analytics provide us with the on-line e-commerce platform that allows us to sell our products and services to you. They provide marketing analytics for our online business. They give us an in-depth look at the behavior of anyone who visits our site and buyer activity, and also provide us with tracking information Ulterior Couture needs to implement remarketing advertising campaigns. Flywheel and Google Analytics services require the use of cookies and some amount of tracking activity. For more information see “How Google uses data when you use our partners’ sites or apps” at www.google.com/policies/privacy/partners or any other URL Google may provide from time to time. Also please read the Flywheel privacy policy at https://getflywheel.com/legal/privacy-policy and the Google Analytics privacy document at www.google.com for more details about the use of cookies and data collected by Flywheel and Google Analytics.
Both Flywheel and Google Analytics help us measure how website visitors interact with website content. As a website visitor navigates between web pages, Google Analytics provides website owners JavaScript tags (libraries) to record information about the page a user has seen, for example the URL (the address of a World Wide Web page, also known as IP address or link) of the page. The Google Analytics JavaScript libraries use HTTP cookies to remember what a user has done on previous pages/interactions with the website.
Google Analytics supports three JavaScript libraries (tags) for measuring website usage: gtag.js, analytics.js and ga.js.
This is a list of such cookies implemented by Google Analytics:
| Cookie Name | Expiration Time | Description |
| _ga | 2 years | Used to distinguish users. |
| _gid | 24 hours | Used to distinguish users. |
| _gat | 1 minute | Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc-gtm_<property-id>. |
| AMP_TOKEN | 30 seconds to 1 year | Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service. |
| _gac_<property-id> | 90 days | Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out. Learn more at www.google.com |
The ga.js JavaScript library uses first-party cookies to:
-Determine which domain to measure
-Distinguish unique users
-Throttle the request rate
-Remember the number and time of previous visits
-Determine the start and end of a session
-Remember the value of visitor-level custom variables
This is a list of such cookies implemented by Google Analytics:
| Cookie Name | Default Expiration Time | Description |
| __utma | 2 years from set/update | Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics. |
| __utmt | 10 minutes | Used to throttle request rate. |
| __utmb | 30 mins from set/update | Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updates every time data is sent to Google Analytics. |
| __utmc | End of browser session | Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit. |
| __utmz | 6 months from set/update | Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics. |
| __utmv | 2 years from set/update | Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics. |
See Flywheel’s cookie policy at https://getflywheel.com/legal/privacy-policy.
Our site uses Cloudfare to provide content delivery network services, DDoS mitigation, internet security and distributed domain name server services. Please see Cloudfare’s privacy policy at https://www.cloudfare.com/privacypolicy.
Our site uses Godaddy for its domain registry and SSL certificate which provides protection for our customers’ sensitive information by encrypting the data during transmission. Please see Godaddy’s privacy policy at https//www.godaddy.com/agreements/privacy.
Our site uses WordPress to manage our website content and Woocommerce, an open source e-commerce platform plugin for WordPress, that allows us to sell our products and services to you. Please see WordPress’s privacy policy at https://wordpress.org/about/privacy and Woocommerce’s privacy policy at https://automatic.com/privacy.
Our site uses Stripe, which provides online payment processing. Please see Stripe’s privacy policy at https://stripe.com/us/privacy.
Our site uses FedEx as a shipment option. Please see FedEx’s privacy policy at https://www.fedex.com/en-us/trust-center/privacy.html.
Our site is linked to Instagram. Please see Instagram’s privacy policy at https://www.instagram.com/legal/privacy.
Our site uses Smash Balloon to link Instagram to our website. Please see Smash Balloon’s privacy policy at https://www.smashballoon.com.
CONSENT
When you provide us with personal information to complete a transaction, verify a credit card, place an order, arrange for a delivery or return a purchase, you consent to our collecting it and using it for that specific reason only.
If we ask for personal information for any other reason, like marketing, we will either ask you for your expressed consent or provide you with an opportunity to say no. You may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information at anytime by contacting Ulterior Couture at [email protected].
With your permission, we may send you emails about our products, sales and other updates.
We may disclosure your personal information if required by law or if you violate our Terms of Service.
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.
You understand that your content (including credit card information) may be transferred unencrypted and involve (a) transmission over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices.